Designing clothes for the modern
woman is at the heart of what we do.
Our philosophy is simple, we create
beautiful clothes that make you feel
good. Our focus is on innovative
design and premium fabrics.
We believe it’s the finer details that
count. Express yourself by dressing in
clothes that you will treasure
forever. Simply shine in Foil.
OUR CRAFT
We exist to serve our customers classic
designs that stand the test of time.
Our enduring and loyal clientele come to
us because of our considered approach. We
care about the finer details; with a focus
on craftsmanship, our clothing is made
to be worn season after season.
OUR FABRICS
We use premium Australasian
merino, natural fibres such as ramie,
cotton and linen, and innovative
fibres that are made to last.
As well as designing our collections
in Christchurch, we work with local and
international artists to develop
bespoke printed fabrics.
From Aotearoa New Zealand
to the world, our garments are loved
by our customers across the globe.
OUR COMPANY
FOIL is brought to you by Longbeach
Apparel who has been operating
out of Christchurch, New Zealand
for nearly 50 years.
We pride ourselves in delivering garments
that cater to a diverse range of customers,
both locally and through our key partners
in the United Kingdom, United States,
and Canada.
Craftsmanship, quality fabrics,
ethical garment sourcing and supply
is close to our hearts.We have close
relationships with our manufacturers
and all suppliers undergo initial
audits and regular inspections.
SUSTAINABI LITY STRATEGY
In 2025, we began our journey toward a more
sustainable future with the development of
our Sustainability Strategy - built around
our people, our partners, and the planet.
Our focus areas include reducing our
carbon footprint, increasing the use of
responsible materials, supporting the
wellbeing of our team and supply chain
partners, and improving transparency across
every step of our operations. Guided by the
United Nations Sustainable Development Goals, we’ve set ambitious targets to drive
meaningful progress over the next three years.
